From Local to Global: How Small Brands Are Changing the Face of Interior Design

In an era dominated by fast interiors and algorithm-driven aesthetics, small brands are quietly leading a design revolution—one that’s reshaping the way we decorate our homes. From spotlighting sustainability to championing craftsmanship and cultural authenticity, small homeware businesses like Kiota are no longer niche—they’re the future of conscious living and thoughtful interiors.

Beyond “Cute”: The Real Impact of Small Brands

Shopping small has often been reduced to a feel-good, novelty-driven trend. But in truth, small brands are making big changes to how we value homeware. At Kiota, for instance, every product—from our Dpodpo handwoven fan to our checkered cotton rug—embodies intentional design, sustainability, and artisan partnerships.

We don’t follow fast trends—we help define lasting ones. Our collections are timeless, not disposable. They're grounded in natural materials, handcrafted processes, and cultural stories that bring substance to your style.

Design That Thinks Beyond the Aesthetic

Where big brands chase volume and virality, small brands chase values. We ask:

• Where did this come from?

• Who made it?

• Will it last?

Kiota’s pieces are designed to move with you—through seasons, homes, and even shifting tastes. This is homeware with a conscience. Our neutral cotton throws, reed baskets, and art prints aren’t mass-produced. They’re made to be loved, used, and passed on.

A New Global Influence

Small brands often have deep roots in local communities—but our impact travels globally. Kiota's brand The Basket Room partners with artisan groups in Kenya, Ghana, and beyond, helping to sustain traditional craft while providing fair income in farming off-seasons.

You’re not just adding texture to your living room—you’re part of a bigger ecosystem. Each purchase supports creative autonomy, community upliftment, and environmental awareness.

Design for the Long Haul

What we’re seeing in 2025 design trends is a turn towards the enduring. Handmade, slow-crafted, imperfectly perfect pieces are becoming the hallmarks of luxury and meaning. Small brands are not just following the shift—they’re driving it!

Until next time!

Kathryn